Meet the Founder

A portrait of two of us in the studio - yes, counting Bayun the Cat.

I’m a jeweller, a perfumer, a former fashion designer and stylist, a ceramicist and most importantly a morris dancer. Bayun is a mythical cat in Slavic folklore. Together we are intuitively weaving the cloth of olfaction under alias LETO and casting silver spells in a House that always does quite the Opposite thing.

I morris dance with Hastings RX Morris, Fishbone Ash Border Morris and now training as a member of the legendary New Esperance. Often involved in creative morris projects I make custom morris kit pieces and other paraphernalia for dancers around the U.K.

The House Opposite

… casting silver spells.

The House Opposite is an experimental exploration of my apprenticeship as a silversmith. Jewellery that is as intuitive as a spell cast over the midsummer pyre, wild, imperfect and free.

I handcraft each piece in my studio in Hastings Old Town, hammering, twisting Sterling silver wire, reworking found vintage elements into something new. There’s no intention to make anything twice or to follow any rules other than my own inner trend and to eventually bring two very distinctive worlds of perfumery and jewellery together.

Atelier LÉTO Haute Parfumerie

Helmed by self-taught perfumer Lena Loginova, who is also the nose behind all fragrances, LÉTO is a niche brand founded in South London and now based in Hastings, thus becoming the first niche perfume house of this historic town. Besides perfumery, Lena is a fashion designer with two decades of professional experience and a ceramicist with profound interest in folklore, archaeology, Gaelic languages and environmental art, all of which provide a rich palette of references in her work.

LÉTO is an olfactory journey through the British Isles, field-recordings with scent, contemporary lore highlighting the environmental impact of mankind on landscape.

“The fragrances are blended in small limited batches often using unusual ingredients collected during the travels and each bottle is designed and handcrafted in Hastings. LÉTO embraces imperfections and contemplative, artisanal approach when creating perfume, documenting what I find - both ugly and good.

Deeply committed to creating scents with minimal environmental impact, using only cruelty-free and vegan ingredients, free from harmful plastics - LÉTO fragrances are a blend of natural essential oils, non-toxic synthetics and my signature tinctures made with locally sourced ingredients.

All fragrances are priced per ingredient and therefore may vary scent to scent and batch to batch. All ingredients are openly listed as I design, blend, compound, bottle and box the perfumes by hand in my Hastings studio, creating a fully transparent and fairly made product.”

Lena Loginova - the founder and perfumer of LÉTO

Stockists

Roccabella

80 High street

Hastings TN34 3EL

East Sussex, U.K.

Butler’s Emporium

70-71 George street

Hastings TN34 3EE

East Sussex, U.K.

Hawk&Dove

Warehouse 8 Strand quay

Rye TN31 7DB

East Sussex, U.K.

Bespoke jewellery and silver work

Since learning silversmithing I shifted the focus away from fragrances ever so slightly, designing and crafting silver jewellery for various local and international customers, still within the same space of my atelier in Hastings Old Town.

Client
Roccabella, Hastings

Year

2026

Client
Various private commissions

Year
2025

Bespoke scent workshops and commissions

Welcome to my studio in Hastings Old Town - the space I want to share with you and help you create your bespoke scent, be it for personal use, an art project or a commercial product for your brand. You can bring any type of challenge to the table, request special tinctures and ingredients and create fragrance that can be translated into different formats such as spray perfume, roll-on perfume oil, scented candle and even incense.

Please, use the contact form provided below to communicate your ideas and enquire about pricing/availability.

Client
Hawk and Dove, Hastings

Year
2025

Let’s work together

Allergy advice.

If you suspect to be allergic to one of the listed ingredients, please perform a patch test and discontinue use if any reaction occurs. Do not apply near fire, flame, heat or while smoking. For external use only. Avoid contact with eyes. Keep out of the reach of children and pets. Do not apply to sensitive, broken or inflamed skin. Avoid wearing on areas that are exposed to the sun.

Recycling and Safety.

  • Box

    LÉTO boxes and all inner insets are made of recycled and recyclable paper.

    Manufactured in the U.K. Widely recycled.

  • Atomiser spray

    Our atomisers are made with infinitely recyclable aluminium 40-ALU and widely recycled polyethylene terephthalate 1-PET(E). We choose to use screw-on sprayers to simplify the recycling process as they can be easily separated from the glass bottles.

    Manufactured in China. Widely recycled.

  • Bottle deposit return scheme

    Bottes are made of widely recycled glass and can be cleaned and reused several times, just like that bottle of milk you get from a milkman. Please send the empty bottle back to us and get 20%OFF with your next purchase.

    Manufactured in China. Widely recycled.

  • Compostable outer

    Our outer wrapper is home compostable and manufactured locally. Please reuse if you can and dispose in organic waste bin.

    Manufactured in the U.K. Home compostable.

  • Flammable liquid

    All products containing alcohol are flammable and should be used with caution. Do not apply near fire, flame, heat or while smoking.

    Handcrafted in South London. Please read allergy advice.